Car multimedia announce direction

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In fact, the concept of markets concentration, including at least three fronts: industry brands (mainstream manufacturers)

Car multimedia promote of China's automobile (car audio and video electronics) have developed through the course of more than 15 years, from immaturity to gradually affix in certain categories (such as a car-specific products) and even to guide the global development, which is China the shrewdness of a generation, the consequences of the curt press on of Chinese automotive industry and automotive market.

This process, gave birth to the FREEWAY soar rhyme brand, a good helper, Hua Yang, Lu Chang activity of outstanding companies and brands, FREEWAY, in swap stages of CD, VCD, DVD, etc., have decent performance from product to marketing, continues to introduce and encourage a leading position in the industry.

February 2012, the product the Tianyuan commencement vehicle multimedia radical - "Chi coming in a cloud" voice navigation platform products, echoed later the Ford SYNC system, media, Tianyuan Chi coming in a cloud platform and commercialization application into the announce in China set off a revolution of the driving safety of car DVD navigation.

All these are indications that the money up front of China's auto car multimedia puff has afterward in the "market focus" on track. "Market concentration" in this particular shout from the rooftops competition, each industry after the native natural competition, chaotic promote situation, industry self-regulation to rectify and national concern environment in the process of legalization bred. Industry background of the times we liven up in is "market concentration" of the moment.

In fact, the concept of puff concentration, including at least three fronts: industry brands (mainstream manufacturers) focus upon product feel (the concentration of generally high quality) and channel (smooth sales channels), concentrated.

The engagement process of the brands, is moreover accompanied by many so-called "cottage" movement, which is sure by the special circumstances and present conditions in China. As the home appliance industry in the eighties and nineties, going on for the princes factory buildings, after the price war, the channel war. promote of a circular of stroke down, and ultimately the get out of of the TCL, Haier, Skyworth, one of the few winners, and even former overlord Japanese brands, the air sun, or be acquired, or facing a winding-up. Brands continue to focus on the process, the make known of natural selection and matter initiative to broadcast ones devour the game is an timeless play of want ad war, the huge acquire bigger. It is plus the upshot of consumer choice. The olive branch of consumer bmw dvdtrust, and ultimately thrown to the long-term concern (or sustainable) brands, as any electronic products will eventually fabricate the after-sales service, intellectual consumers want to choose a accompanied by their own consumption, the lump of manufacturers, for their own products purchased after-sales service.

Concentration of brands, but plus the air of the product synchronization centralized. Multimedia in the car navigation market, the huge manufacturers of product air and stability is a norm, the product of many little businesses or cottage industries, because of insufficient resources system, R & D and production, often guide to instability in the product quality. Consumer products, are most afraid of is encountered products often go wrong, we as consumers are most anxious about.